Privacy Policy

Please see below the Extreme Team’s Privacy Policy (last updated 29th May 2018)

We would like to confirm that Extreme Cases respects the privacy of our customers, and that we are committed to protecting your privacy and ensuring you remain in full control of your personal information.

With your consent, we will hold your data securely and agree to only ever share your data when you expressly allow for us to do so. When you share any preferences for data with us, we will use this to make sure you get the information that you want and to make our services better all round.

This policy will explain how we collect, use, disclose, transfer and store your data. It applies to Extreme Cases’s web pages and newsletters.

Please note this privacy policy does not cover any external websites that any of Extreme Cases links to.

1. How We Collect Data

We use subscription e-newsletter sign-up requests, webforms, orders, website log files, cookies, digital analytics (Google) to gather information and to learn more about how our website is used.

2. Newsletters

The Extreme Team send out newsletters by email, to keep interested parties informed of news, products, events, promotions, and activities they might find of use. So we can send the newsletters, we request contact details, but not limited to your email address, name, and company details.
We only collect this data when we have your consent, and retain it on a secure database. If you withdraw consent it will be deleted within 30 days of receiving the request. To log your interest with us please visit

3. Our Promise

Whenever we request the identity of a visitor, we will clearly state the purpose of the enquiry before the information is requested. We maintain an extremely strict policy on the protection of our data, which means that we do not sell, rent, or otherwise give your email address to a third-party, without your consent or as permitted by this Privacy Policy.

4. Forms of Contact

If you reach out to us via email, we will permanently retain your email and our response to it. Unless we receive a request from all included email addresses to act otherwise.
If you get in touch via post, we will retain your letter/postal address/personal information and our response to it for as long as the business issue remains. After this, the information will be confidentially destroyed.

5. Orders Placed

Please note any orders placed via email or on our website we may require to pass on your details to one of our suppliers. However, please note we will confirm this when the order is placed and that the supplier will full under the GDPR regulations. If we require to pass on this information on, please re assured it will be transferred securely.

5. IP Address

Every single device connected to the internet is awarded a set of numbers that serve as their “Internet Protocol” (IP) address. When a visitor requests a page on Extreme Cases, our web servers automatically recognise that visitor’s domain name and IP address. The domain name and IP address does not reveal any personal about you other than the IP address from which you have accessed our site. We will only use this information to examine website traffic to investigate use of our network, the users, or to cooperate with law enforcement activities and enquiries. The information gained can include which pages were visited, how long a user was on the website for, how the user found the website, and what the user clicked on whilst using the website.
The information collected helps Extreme Cases see whether our website meets the needs of our users, as well as to evaluate how each of our websites can be improved. We do not collect and evaluate this information for specific individuals.
Extreme Cases will disclose an IP address, when required by law or in the good-faith belief that such action is necessary to:
– cooperate with the investigations of purported unlawful activities and conform to the edicts of the law or comply with legal process served on Extreme Cases’s website.
– protect and defend the rights or property of Extreme Cases or visitors to our websites
– identify persons who may be violating the law, our terms and conditions of use, the rights of third parties, or otherwise misusing our websites or the computer equipment on which it is hosted (whether owned by Extreme Cases or a third party)
– fulfil a user’s order or request

6. Cookies

Our website uses “cookies” to track use and allow customers to purchase from our website. Please note that these cookies do not contain or pass any personal, confidential or financial information or any other information that could be used to identify individual visitors or customers purchasing from our website. Please note that you are free to refuse cookies. However, for purely technical reasons this may prevent you from purchasing from our website. This is because anonymous cookies are commonly used to keep track of the contents of customers’ shopping baskets or trolleys during the checkout process. This facility ensures that the items added to (or removed from) your basket are accurately stated when you go to pay. Please see our separate Cookies Policy.

7. Audience Segmentation

When you consent to share information with us, we may use this information to improve our services to you in the future. We may also use the information to understand the success of our marketing and use it to improve our overall service. Personal data is only stored for as long as deemed necessary for such purposes. We may use the information you supply about your location (town/city/country) to make our marketing and services more relevant to you. We process this data in your legitimate interest. If you do not want us to use your data in this way, or would like to see the data that we use for this purpose please email [email protected].

8. Your Rights

Under the General Data Protection Regulations (GDPR), you have rights as an individual which you can exercise in relation to the information we hold about you. Read more about your individual rights on the Information Commissioner’s Office website. You can find out if we hold any personal information by making a ‘right of access’ request under the General Data Protection Regulations. If we do hold information about you, we will:
-Give a description of what we hold.
-Explain why we are holding the information.
-Explain who the information could be disclosed to.
-Provide a copy of the information, in an intelligible form.

9. Security and Data Retention

We employ security measures to protect your information from access by any unauthorised persons, unlawful processing, accidental loss, destruction and damage. We will retain your information for a reasonable period or as long as the law requires. Extreme Cases will ensure all information is disposed of securely.

10. Accessing and Updating Data

You have the right to be informed within a reasonable time, on request, any information we hold about you, how we obtained it, and to whom the information may be disclosed to. Requests must always be made in writing. If a request is deemed unfounded or excessive, or involves requests for copies of the same information already supplied, we reserve the right to levy a fee for this service.

11. Privacy Policy Updates

Any changes to our privacy policy in the future will be posted to our site and dated when this was last changed.

12. Contact Us

If you have any questions relating to our Privacy Policy please email us at [email protected], or call 01271 374162